Contents of the Issue:

• Structural Transformation and Export Performance in Georgia: Is There a Need for the New Industrial Policy?

  Lela Jamagidze, Eka Lekashvili

• Personalization effects in online retail: Case of the Russian market

  Artem Pliatinskii

• The Impact of Covid-19 on Electronic Trade (E- Commerce) and the Resulting Problems in Albanian Taxation

  Ardita Hykaj

• Enduring Changes and Digitalization in Consumption after 2020 – Evidence from Bulgaria

  Elena Kostadinova, Alexander Hristov, Christian Zhelev, Lora Tsvetkova

• The Effect of Social Media Marketing on Consumer Behavior of Tourism Destinations

  Nugzar Todua, Ekaterine Urotadze

• Pricing Strategies in a Digital Environment

  Tatyana Netseva-Porcheva

• Specific Characteristics of Pharmaceutical Marketing

  Nadezhda Dimova

• The Role of Social Media Marketing in Healthcare Industry (Case of Georgia)

  Nia Todua

• Legal Measure as an Expression of Legal Meaning in the Digital World

  Svetla Kaneva

• Strategic Planning and Decision Making as Key Components of Economic Digital Gamification

  Tetiana Kuznietsova, Svitlana Kucherenko

• Strategic Aspects in German-Bulgarian Business Relations in the Context of the Contemporary Economic, Pandemic and Geopolitical Challenges in Central and Eastern Europe

  Iskra Panteleeva, Lyubcho Varamezov, Karmen Vranchev

• Structural Changes in the Bulgarian Economy and Their Impact on the Economic Growth

  Nikolay Donchev

• BI Big Data Analytics In Marketing

  Vanya Lazarova

• Citizens' Attitudes towards Electronic Administrative Services in Bulgaria

  Mariela Stoyanova

• Strategic Aspects оf Development оf the Bulgarian Metallurgical Industry

  Iskra Panteleeva, Lyubcho Varamezov, Karmen Vranchev

• Visual Marketing Elements in Digital Media: A Tool for Planning

  Borislava Stoimenova

• Digital Transformation of SMEs in Albania: The Case for the Value Creation Model

  Valbona Mehmeti, Bajram Korsita