Digital Transformation of SMEs in Albania: The Case for the Value Creation Model
Authors: Valbona Mehmeti, Bajram Korsita
Abstract
Adopting digital technologies has become necessary for SMEs if they are to succeed in the competitive and integrated global market, and that is true for the SMEs in Albania, too. However, investing in digital technologies would be a burden to them since they are very small in size and resources. Albania has almost 119 000 active enterprises and roughly 110 000 of them have less than 10 employees. Identifying the right model for the SMEs in Albania — the value creation model — is the purpose of this paper towards finding the incentives for businesses to invest in digital technologies.