Strategic Aspects in German-Bulgarian Business Relations in the Context of the Contemporary Economic, Pandemic and Geopolitical Challenges in Central and Eastern Europe
Authors: Iskra Panteleeva, Lyubcho Varamezov, Karmen Vranchev
Abstract
The article examines key economic dimensions of German-Bulgarian business relations in the context of contemporary economic, pandemic and geopolitical challenges in Central and Eastern Europe – macroeconomic parameters, assessment of the environment, state of companies, problems and risks, planned initiatives and the focus in the future
investment intentions of Bulgarian companies in commercial and economic relations with Germany and of investors from Germany with business operations in Bulgaria. Based on the research, potential successful areas for the development of the German-Bulgarian trade and economic relations have been outlined and the strategic business opportunities of the companies in the conditions of a dynamic and highly risky environment have been formulated.