About the Conference
The Sixth International Scientific Conference “Strategic Planning and Marketing in the Digital World” is organised by the Department of Marketing and Strategic Planning at the University of National and World Economy, Sofia.
Purpose and Scope
The conference provides an international academic forum for presenting and discussing contemporary research, innovative approaches and practical solutions in the fields of strategic planning, marketing and digital transformation.
It encourages interdisciplinary dialogue on the ways in which digital technologies, artificial intelligence, data and analytics are transforming strategic decision-making, organisations, markets and society.
At a Glance
Thematic Areas
The conference welcomes theoretical, empirical and applied contributions in the following thematic areas:
Who Should Participate
Academics, researchers, doctoral students, bachelor’s and master’s students, and professionals in strategic planning, marketing and related disciplines.
Working Languages
The working languages of the conference are:
Bulgarian and English
Publication
The conference proceedings will be included in the National Reference List maintained by the National Centre for Information and Documentation (NACID) and catalogued in COBISS.
International Co-organisers
The conference is organised in cooperation with the following international academic institutions:
