Обновено: Friday, 16 October 2026 9:32
The Sixth International Scientific Conference “Strategic Planning and Marketing in the Digital World” is organised by the Department of Marketing and Strategic Planning at the University of National and World Economy, Sofia.
25 NOVEMBER 2026 | UNWE, SOFIA | ON-SITE AND ONLINE
Purpose and Scope
The conference provides an international academic forum for presenting and discussing contemporary research, innovative approaches and practical solutions in the fields of strategic planning, marketing and digital transformation.
It encourages interdisciplinary dialogue on the ways in which digital technologies, artificial intelligence, data and analytics are transforming strategic decision-making, organisations, markets and society.
At a Glance
International academic forum with free participation
On-site and online participation
Peer-reviewed conference proceedings included in the National Reference List maintained by NACID and catalogued in COBISS and CEEOL
Thematic Areas
The conference welcomes theoretical, empirical and applied contributions in the following thematic areas:
01 Impact of digital transformation on strategic planning
02 Integration of traditional and digital approaches to strategic planning
03 Role of information and analytics in the digital era
04 Digital marketing strategies and practices
05 Artificial intelligence in marketing
06 Strategic perspectives in the digital world
07 Digital marketing in emerging markets, including social media marketing, e-marketing, influencer marketing and omnichannel marketing
08 Contemporary concepts in Marketing
09 Problems and perspectives in Branding
Who Should Participate
Academics, researchers, doctoral students, bachelor’s and master’s students, and professionals in strategic planning, marketing and related disciplines.
Working Languages
The working languages of the conference are:
Bulgarian and English
Publication
The conference proceedings will be included in the National Reference List maintained by the National Centre for Information and Documentation (NACID) and catalogued in COBISS and CEEOL.
Organised by Department of Marketing and Strategic Planning | University of National and World Economy
International Co-organisers
The conference is organised in cooperation with the following international academic institutions:
Aleksandër Moisiu University of Durrës
Durrës, Albania
Mediterranean University of Albania
Tirana, Albania
University of Elbasan
Elbasan, Albania
Ivane Javakhishvili Tbilisi State University
Tbilisi, Georgia
Hryhorii Skovoroda University in Pereiaslav
Faculty of Finance and Humanities · Pereiaslav, Ukraine
Taras Shevchenko National University of Kyiv
Kyiv, Ukraine
Police Academy of the Czech Republic in Prague
Prague, Czech Republic
Devi Ahilya Vishwavidyalaya
School of Economics · Indore, Madhya Pradesh, India
