About the Conference
INTERNATIONAL SCIENTIFIC CONFERENCE
"STRATEGIC PLANNING AND MARKETING
IN DIGITAL WORLD"
University of National and World Economy
Department of Marketing and Strategic Planning
26th November 2021
10:00 Big Conference Hall - UNWE and online in MS Teams
Dear colleagues and friends,
On behalf of the Program Committee, I have the honor and pleasure to invite you to take part in the International Scientific Conference "Strategic Planning and Marketing in the Digital World", which will be held on November 26th, 2021 at UNWE, Sofia and online at MS Teams.
The conference is organized by the Department of Marketing and Strategic Planning of the University of National and World Economy, Sofia in partnership with:
- Aleksandër Moisiu University of Durrës – Albania;
- Universitetit Mesdhetar Tirana – Albania;
- Fiancial-humanitarian faculty - Hryhorii Skovoroda University in Pereiaslav - Ukraine;
- Taras Shevchenko National University of Kyiv - Украйна
- Академию управления при Президенте Республики Беларусь – Беларус;
- Кафедра национальной экономики и государственного управления – Беларус
The main goal of the organized scientific forum is to present, through the prism of strategic planning and marketing, the main opportunities and challenges for modern society in the era of digitalization. The organized forum aims to cover the issue as the digital world covers all levels of government (corporate, regional, national and international) and their various aspects (marketing, planning, finance, education and health, etc.).
An independent section of the Conference is provided for the participation of students (bachelor's and master's degrees) and doctoral students, where they will be able to present the results of their research.
The papers presented at the scientific conference, which have passed scientific review, will be published in a conference proceeding with ISBN, entered in the NACID reference list. Selected papers will be published in a thematic issue of the UNWE Yearbook, indexed in CEEOL and the university journal "Economic Alternatives", indexed in Scopus.
Working languages of the conference:
I wish you active and fruitful participation in the conference!
Prof. Dr. Hristo Katrandjiev
Chairman of the Program Committee of the conference