On November 23 and 24, 2023, the Third International Scientific Conference "Strategic Planning and Marketing in Digital World", organized by the department of Marketing and Strategic Planning, took place at UNWE and online in MS Teams. 153 scientists and researchers from 17 universities took part in the conference, and presented their 94 reports in the field of strategic planning and marketing in the terms of digitalization.
The keynote speech of Prof. Carlos Flavián - "Beyond the Uncanny Valley challenge: designing AI-based services to enhance consumer experience" aroused great interest among the participants. The scientific researches of Prof. Flavian put him in the list of top 1% of most cited authors in the field of Marketing, as well as in the 2023 list of Highly Cited Researchers of Web of Science (Clarivate).