Prof. Dr. Carlos Flavian with keynote speech in Third International Scientific Conference "Strategic Planning and Marketing in Digital World"

UNWE — Mon, 27 Nov 2023 16:07:01 GMT

On November 23 and 24, 2023, the Third International Scientific Conference "Strategic Planning and Marketing in Digital World", organized by the department of Marketing and Strategic Planning, took place at UNWE and online in MS Teams. 153 scientists and researchers from 17 universities took part in the conference, and presented their 94 reports in the field of strategic planning and marketing in the terms of digitalization.
The keynote speech of Prof. Carlos Flavián - "Beyond the Uncanny Valley challenge: designing AI-based services to enhance consumer experience" aroused great interest among the participants. The scientific researches of Prof. Flavian put him in the list of top 1% of most cited authors in the field of Marketing, as well as in the 2023 list of Highly Cited Researchers of Web of Science (Clarivate).

Prof. Carlos Flavián Prof. Carlos Flavián during his keynote speech

The head of the "Marketing and Strategic Planning" department - Prof. Hristo Katranjiev expressed his satisfaction with the participation of a scientist of the rank of Prof. Carlos Flavian: "It is a pleasure and an honor for us to have Prof. Carlos Flavián - a proven scientist in the field of Marketing - as a speaker today. I will allow myself to share a few facts about our guest: Carlos Flavián is Professor of Marketing at University of Zaragoza (SPAIN), leads the METODO Research Lab and is Spain's most impactful marketing author. His research explores human-technology interactions (including Internet, AI, AR/VR/XR), studying both particularities of technology (usability) and perceptions, behavioral intentions and actual behaviors of consumers (adoption, recommendation, eWOM, satisfaction, loyalty.. .) on contexts such as tourism, retailing, etc.
He holds editorial roles in several academic journals (including Strategy Editor of Service Industries Journal and Spanish Journal of Marketing-ESIC, Europe Regional Editor of International Journal of Contemporary Hospitality Management) and has guest edited several special issues in prestigious journals (International Journal of Contemporary Hospitality Management; Service Business; Service Industries Journal; Journal of Service Management; Journal of Service Theory and Practice; Psychology & Marketing).”

The organizers express their gratitude to Prof. Flavian for accepting the invitation to participate as a keynote speaker during Thrid International Scientific Conference "Strategic Planning and Marketing in Digital World" and they look forward to new opportunities for collaboration with Prof. Flavián.

The International Scientific Conference "Strategic Planning and Marketing in Digital World" Welcomes New Co-organizers

UNWE — Wed, 14 Jun 2023 12:34:57 GMT

This year the III-rd International Scientific Conference "Strategic Planning and Marketing in Digital World" is pleased to welcome two new esteemed co-organizers who have joined us in our mission to promote innovation, collaboration and knowledge exchange in the field of strategic planning, marketing and digitalization. We say "Welcome" to our new partners - Police Academy of Czech Republic in Prague and School of Economics, Devi Ahilya Vishwavidyalaya - Indore, M.P., India.

We are pleased to present the Police Academy of the Czech Republic in Prague. With their rich history and strong commitment to excellence in education and research, our partners offer a unique perspective to the conference. As a renowned institution dedicated to advancing the understanding and practice of law enforcement, they will provide valuable insight into the intersections of strategic planning, marketing, and the ever-evolving digitization of the law enforcement context.

We are also pleased to introduce the School of Economics, Devi Ahilya Vishwavidyalaya - India, known for its excellence in economic research and education, they bring a fresh perspective and global insights to our conference. With a strong focus on the ever-evolving dynamics of the digital world, the School of Economics will contribute to discussions on the impact of technology, innovation and digital marketing strategies on local and global economies.

The Third International Scientific Conference "Strategic Planning and Marketing in Digital World" provides an opportunity for researchers, scientists, practitioners and managers to exchange ideas and explore the latest trends, innovations and best practices in strategic planning and marketing in the digital world. Participants will have the opportunity to gain valuable knowledge, make new contacts and engage in stimulating discussions that will shape the future of the subject areas.

#SaveTheDate - 23&24 November 2023

Department of Marketing and Strategic Planning

University of National and World Economy - Sofia, Bulgaria

International Scientific Conference "Strategic Planning and Marketing in the Digital World" News RSS Feed

Prof. Dr. Carlos Flavian with keynote speech in Third International Scientific Conference "Strategic Planning and Marketing in Digital World"

The International Scientific Conference "Strategic Planning and Marketing in Digital World" Welcomes New Co-organizers